The global chip-card standard (named for Europay, Mastercard, and Visa) that generates a unique code for each transaction, making counterfeit fraud far harder. Accepting EMV chip transactions shifts counterfeit-fraud liability away from the merchant.
Why it matters for your business
Terms like EMV aren't just jargon — they sit behind what you actually pay to accept payments. Understanding them is the difference between reading your statement and being at the mercy of it. If you're not sure how this shows up in your own costs, the fastest way to find out is to have someone read your statement line by line.
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